Marketing Lead (12-month Contract)

Marketing Lead

12-month Contract (Possible extension to 18-months)

Job Band: E
 

• Develops an annual marketing plan and effective marketing strategies to increase brand awareness with guidance from the Director, Marketing & Communications.
• Develops strategies for campaigns to promote the company’s products and services based on each initiative’s marketing plan.
• Assists the Manager, Events with event marketing activities (i.e., CRM emails, marketing materials).
• Monitors and analyzes market trends and customer feedback to identify opportunities for growth.
• Leads the development of marketing materials, including brochures and press releases.
• Coordinates and manages marketing and promotional activities.
• Works with the Digital Marketing Specialist to incorporate social media into broader marketing campaigns, providing direction for content that supports product, service, and brand initiatives as part of the overall strategy.
• Develops and maintains relationships with customers, partners, and other stakeholders.
• Develops and manages the budget for marketing activities.
• Analyzes and reports on the effectiveness of marketing initiatives.
• Develops productive working relationships with internal and external clients and stakeholders.
• Submits ads to OMA and external publications.
• Distributes collateral to clinicians or Client Service and Engagement teams.
• Contributes analytics data for the Marketing and Communications quarterly KPI report.
• Keeps abreast of trends in marketing, social media, and marketing strategy.
• Understands and complies with Canadian Anti-Spam Legislation (CASL).
• Understands and applies Accessibility for Ontarians with Disabilities Act (AODA) requirements to website content.
• Understands and applies OntarioMD's Brand Guidelines and communications protocols.
• Other duties as assigned.

• Post-secondary education in Marketing, Business, or related field or equivalent experience.
• Minimum of 5-7 years of professional experience in marketing.
• Proven track record of success in developing and executing effective marketing strategies.
• Excellent communication, organizational, and leadership skills.
• Able to work independently and as part of a team.
• Experience working on multi-disciplinary teams, on complex projects.
• Proficiency in MS Office, Dynamics CRM, and other applicable software.
• Excellent writing, editing, and oral communications/presentation skills.
• Strong ability to write in a variety of styles and media as well as the ability to write in varied tones and formats, to reach diverse stakeholder audiences.
• Advanced knowledge and understanding of social media platforms, their respective audiences and participants, and how each platform can be deployed in different scenarios.
• Ability to distill complex subject matter into plain language.
• Ability to assess trends and evaluate options and approaches.
• Seasoned interpersonal and negotiation skills to build respectful, productive relationships and to work effectively with a diverse team of professionals.
• Proven research, project management skills, and commitment to follow through with tasks to completion.
• Excellent critical thinking skills and an awareness of the political environment and sensitivities.
• Excellent attention to detail, organization, and time management skills and ability to prioritize.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver) and web content management systems (CMS) are assets.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Knowledge of accessibility standards and legislation (Accessibility for Ontarians with Disabilities Act).
• Knowledge and understanding of the digital health landscape.
• Experience working in the health care and/or technology sectors is preferred.
• Knowledge of working in the public sector or broader public sector is an asset.

• Fantastic opportunity to grow within the team and throughout the organization.
• Fun, friendly, and dynamic work environment with a passion for digital health.